He is not part of Spain's nuevo flamenco scene. The vocalist, does, however, incorporate elements of Spanish flamenco and Spanish gypsy music at times – and he has his share of Latin American influences as well, including Afro-Cuban salsa and Colombian cumbia.
But Bustamante is not a flamenco, salsa, or cumbia artist in the strict sense – his music is Latin pop first and foremost. Romantic pop ballads are one of his strong points. Some of Bustamante's admirers have described him as a Spanish equivalent of Ricky Martin or salsa romantica star Marc Anthony — both of whom are, to a degree, valid comparisons, although Bustamante has a recognizable style of his own and sings with a distinctively Spanish accent. Because of the way he pronounces certain words, anyone who speaks Spanish will be able to tell that Bustamante is from Spain instead of Latin America. He has been compared in style with other artists like Enrique Iglesias, Luis Fonsi or Cristian Castro.
Bustamante only uses his last name as a recording artist.